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ADVERTISING RATES
Please click here to request current rates.
ADVERTISING SPECIFICATIONS
| AD SIZES: | Width | Height |
| Full Page Trim size | 8.125" | 10.75" |
| Full Page Bleed size | 8.625" | 11.25" |
| Full Page live area | 7" | 9.875" |
| 1/2 Page Vertical | 3.375" | 9.875" |
| 1/2 Page Horizontal | 7" | 4.875" |
| 1/4 Page | 3.375" | 4.875" |
| 1/8 Page | 3.375" | 2.375" |
| Descriptive Listings in the SOURCES section or the DIRECTORY
section are about 50 words. |
ADVERTISING SPECIFICATIONS
SOFTWARE COMPATIBILITY: All ads should be supplied digitally, created on a Macintosh computer. Files should be in MAC Quark Express 5.0 or earlier. (Quark 6.0 users should save back to 5.0 compatibility). Adobe Illustrator, Photoshop and/or InDesign up to the Creative Suite (CS) versions are also acceptable.
Native PageMaker files, Publisher files, MS Word/WordPerfect files, CopyDot files, Corel Draw or Freehand files, etc are not acceptable.
RASTER IMAGE SPECIFICATIONS / COLOURSPACE / FONTS:
- All images are to be a minimum of 300 dpi (dots/pixels per inch) at the final printed size.
- All colour images must be supplied in CMYK (not RGB) format.
- All CMYK or Grayscale images should be in 8 bit/channel mode.
- All placed images should be in the tagged image file format (TIF) or EPS with compression turned off.
- All pantone colours must be converted to CMYK.
- All 1-bit (linework) images should have a minimum resolution of 1800 dpi.
- All fonts (MAC printer and screen) should be included. Only Type 1 fonts are acceptable.
- Ads created in Illustrator must have the fonts as vector data.
- All ads supplied must use only the CMYK colourspace. (No RGB images or objects)
- Completed ads supplied via FTP or email must be stuffed or zipped.
ADVERTISING DEADLINES
- There are 'Advertising Deadlines' and then there are 'Advertising Deadlines'. You smile, but it's the truth. We pride ourselves in being able to accommodate any situation. But it's in your best interest to avoid the infamous 'Drop Dead' date.
- If we are working with you to help build your ad (part of our complimentary service), it's important to leave ample time for the creative concept to be fine-tuned and for proofs to move back and forth so there are no glitches in the final ad. Attaching blame (no matter to whom or how accurately) does not cor-rect an incorrect ad.
- It's not just about getting the ad right, it's also about placing your ad in the best possible position for maximum impact while maintaining a pleasing look in the magazine. As you know, time for curatorial reflection is very valuable whether in a gallery or laying out a magazine.
Spring 2009
ON NEWSSTANDS – January through April
ADVISE OF LISTING DESCRIPTION UPDATE IF REQUIRED – October 24, 2008
AD SPACE CLOSING – October 31, 2008
AD MATERIAL DUE DATE – November 7, 2008
Summer 2009
ON NEWSSTANDS – May through August
ADVISE OF LISTING DESCRIPTION UPDATE IF REQUIRED – February 27, 2009
AD SPACE CLOSING – March 6, 2009
AD MATERIAL DUE DATE – March 13, 2009
Fall/Winter 2009
ON NEWSSTANDS – September through December
ADVISE OF LISTING DESCRIPTION UPDATE IF REQUIRED – June 26, 2009
AD SPACE CLOSING – July 3, 2009
AD MATERIAL DUE DATE – July 10, 2009
Spring 2010
ON NEWSSTANDS – January through April
ADVISE OF LISTING DESCRIPTION UPDATE IF REQUIRED – October 23, 2009
AD SPACE CLOSING – October 30, 2009
AD MATERIAL DUE DATE – November 6, 2009
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