ADVERTISING RATES
Please CLICK HERE to request current rates.
AD SIZES:
Width Height
Full Page Trim size 8.125" 10.75"
Full Page Bleed size 8.625" 11.25"
Full Page live area 7" 9.875"
1/2 Page Vertical 3.375" 9.875"
1/2 Page Horizontal 7" 4.875"
1/4 Page 3.375" 4.875"
1/8 Page 3.375" 2.375"
ENHANCED Listings in the GALLERIES section (or the DIRECTORY section) are about 50 words including hours of business. They should be written in third person and avoid 'glittering generalities'.
ADVERTISING SPECIFICATIONS
SOFTWARE COMPATIBILITY: All ads should be supplied digitally, created on a Macintosh computer. Files should be in InDesign (up to CS6). Files in Adobe Acrobat, Illustrator, Photoshop and/Quark Xpress (v7 or earlier) are also acceptable.
Native PageMaker files, Publisher files, MS Word/WordPerfect files, CopyDot files, Corel Draw or Freehand files, etc are not acceptable.
RASTER IMAGE SPECIFICATIONS / COLOURSPACE / FONTS:
- All images are to be a minimum of 300 dpi (dots/pixels per inch) at the final printed size.
- All colour images must be supplied in CMYK (not RGB) format.
- All CMYK or Grayscale images should be in 8 bit/channel mode.
- All placed images should be in the tagged image file format (TIF) or EPS with compression turned off.
- All pantone colours must be converted to CMYK.
- All 1-bit (linework) images should have a minimum resolution of 1800 dpi.
- All fonts (MAC printer and screen) should be included. Only Type 1 fonts are acceptable.
- Ads created in Illustrator must have the fonts as vector data.
- All ads supplied must use only the CMYK colourspace. (No RGB images or objects)
- Completed ads (stuffed or zipped) may be uploaded directly to:
ADVERTISING DEADLINES
- There are 'Advertising Deadlines' and then there are 'Advertising Deadlines'. You smile, but it's the truth. We pride ourselves in being able to accommodate any situation. But it's in your best interest to avoid the infamous 'Drop Dead' date.
- If we are working with you to help build your ad (part of our complimentary service), it's important to leave ample time for the creative concept to be fine-tuned and for proofs to move back and forth so there are no glitches in the final ad. Attaching blame (no matter to whom or how accurately) does not cor-rect an incorrect ad.
- It's not just about getting the ad right, it's also about placing your ad in the best possible position for maximum impact while maintaining a pleasing look in the magazine. As you know, time for curatorial reflection is very valuable whether in a gallery or laying out a magazine.
Summer 2013
ON NEWSSTANDS – May through August
EDITORIAL SUBMISSIONS – February 15, 2013
AD SPACE CLOSING – March 1, 2013
AD MATERIAL DUE DATE – March 8, 2013
Fall/Winter 2013
ON NEWSSTANDS – September through December
EDITORIAL SUBMISSIONS – June 14, 2013
AD SPACE CLOSING – July 5, 2013
AD MATERIAL DUE DATE – July 12, 2013
Spring 2014
ON NEWSSTANDS – January through April
EDITORIAL SUBMISSIONS – October 11, 2013
AD SPACE CLOSING – October 25, 2013
AD MATERIAL DUE DATE – November 1, 2013
Summer 2014
ON NEWSSTANDS – May through August
EDITORIAL SUBMISSIONS – February 14, 2014
AD SPACE CLOSING – February 28, 2014
AD MATERIAL DUE DATE – March 7, 2014