ANDRE PETTERSON: Brand - Capture Photography Festival
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Bau-Xi Gallery Vancouver 3045 Granville St, Vancouver, British Columbia V6H 3J9
Andre Petterson, "Wall," 2017
mixed media on panel, 24” x 42.5”
OPENING RECEPTION Sat April 14, 2018 2:00 pm – 4:00 pm
Advertising logos pepper tapestries of billboards, street signage and bus banners across urban landscapes in cities and rural villages all over the world. Branding, an essential tool for marketing and identity construction in late capitalism, serves as a mode of communication rife with meaning about access, possession, and consumption.
In Brand, Vancouver-based artist Andre Petterson explores themes of globalization and cultural homogenization through the dissemination of visual ephemera in marketing campaigns of large western corporations such as Disney, Coca-Cola, and the Louis Vuitton Group.