TROPICANA | Juan Ortiz-Apuy

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Juan Ortiz-Apuy, “Tropicana,” 2020

video ASMR (courtesy of the Gallery)

OPENING RECEPTION & ARTIST TALK: Thursday, February 13th at 7PM - 10PM, Artist talk at 7:30PM - 8:30PM

TROPICANA is a genuine foray in to the world of objects, the youth exhibition Tropicana seeks to examine the way we consume today the better understand its future impacts. When confronting the environmental crisis, in which unbridled production of goods is threatening the diversity of the natural world, it’s essential that we take an interest in how things are displayed, commercialized and consumed, whether in brick-and-mortar store windows or online.

This youth exhibition, specially designed for kids and teenagers aged 6 to 14, casts a critical eye on modern consumer society and advertising aimed at children, which often features animals, colours, sounds and shapes designed to appeal to them. For the occasion, Montreal-based Costa Rican artist Juan Ortiz-Apuy has created a visual and sound environment allowing visitors to explore the language of advertising and its ability to act on us, in sometimes unexpected ways. The artist based his research on new marketing strategies that have emerged in the social media era, i.e., the phenomenon of “unboxing” and ASMR (Autonomous Sensory Meridian Response) videos.

Please join us to welcome Juan and celebrate this exciting installation!