The Contemporary Art Galleries Association has unveiled an augmented reality app aimed at connecting collectors to art.
Developed in collaboration with Dpt., a Montreal-based studio, the app is being billed as the first application in Canada to present a large catalogue of art in augmented reality.
The app now features almost 1,000 works from more than 40 Canadian galleries.
"As digital transformations impact our industry, we are at a pivotal moment," says Julie Lacroix, the association's director.
"It is imperative that we join forces in a spirit of collaboration to seize the opportunities that this inevitable shift brings."
The app lets users explore by artist, gallery or medium and then helps them visualize works, at scale, on their own walls.
Nicolas S. Roy, the president and creative director at Dpt, says the app democratizes collecting.
"In today’s context, an augmented reality application becomes even more relevant as it allows the wider public to discover works of art in the comfort of their homes."
The application is free and available on iOS and Android.
Source: Contemporary Art Galleries Association