Jean Borbridge | How to Interpret a Sunset

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Jean Borbridge, "How to Interpret a Sunset"

Courtesy of the Gallery.

Opening Reception: Saturday, August 26, 7PM - 10PM

In How to Interpret a Sunset, artist Jean Borbridge extends an auto-theoretical multimedia critique of monopoly capitalism and its aesthetic facades. The exhibition is a personal essay in material form on the structures of late-stage capitalism that produce individuals' relationships with themselves, others, and the collective perception of the future. This critique points to the ways in which advertisement and media, in all of its glory, spectacle and promises, can lead to interpersonal transgressions, alienation, consumerism, and political passivity. Borbridge materializes multiple interpretations of the current hyperreal landscape's elusive and seductive qualities via video, sculpture, installation and photographic interventions. In vivid colour, Borbridge's uncanny tableaux draw the viewer toward an impossible encounter with the real, where the photographic mediation of familiar forms responds to the abstraction of the world by commodity exchange.

Jean Borbridge is a queer, working-class multimedia artist out of Treaty 1. Using photography, video, and installation, Jean seeks to understand the illusion and spectacle of photography in relation to the body, advertisement, labour, and the fallibility of such endeavours. Building community, relationships, and solidarity are crucial to her practice.

Borbridge holds a BFA honours from the University of Manitoba (2019). She has exhibited nationally and internationally. Recent exhibitions include Neutral Ground, Platform Centre for Photographic & Digital Arts, Underscore, and Art Mur. She is the recipient of the Manitoba Arts Council Create Grant (2022), the Winnipeg Arts Council Individual Grant (2022) University of Manitoba Undergraduate Research Award (2023) Platform Photography Award (2020), and was longlisted for the Amia Photography Award (2017).

Artist Talk: Thursday September 14, 7PM