Tap, Tap & Unwrap
to
Esker Foundation 444-1011 9 Avenue SE, Calgary, Alberta T2G 0H7
“Tap, Tap & Unwrap,” 2024
video (courtesy of the Gallery)
Tap, Tap & Unwrap is an exhibition of videos made by nine youth: Anna, Dana, Emeline, Lee, Lynn, Mariève, Naila, Olivia, and Raine – from a workshop series held on February 3 & 4, which was led by Juan Ortiz-Apuy, where they experimented with the viral trends of ASMR and unboxing. The resulting works are explorations of consumerism, capitalism, and perfectionism through curiosity and storytelling ― some light-hearted, humorous and soothing, some cacophonous and frustrated. Juxtaposed with the youth’s curated collections of objects, we are reminded of the colours, sounds and shapes used in consumer products and advertising to appeal to young people.
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